Leone Ming raffle logo
The Leone Ming agency is giving away a corporate design to mark the anniversary and is combining the entire promotion with a cross-media campaign.
As a strategy-driven brand agency, Leone Ming has focused on branding and brand communication. Over the past 14 years, 199 corporate identities or product brands have been developed. The agency from Liechtenstein has launched a competition to design the 200th corporate design. Specifically: the 200th corporate design will be raffled off.
To take part in the competition, three logos designed by the agency must be recognized. The entire campaign has been implemented with a cross-media campaign. In addition to traditional advertising media such as advertisements and posters, web banners, social media, POS media and guerrilla measures were also used. Among other things, 8000 beer mats were distributed, which can be used as registration forms. Interested parties can also register directly on the F12 poster or drop their business card in a box at the F12. The campaign runs until April 15, 2015.
Responsible at Leone Ming: Leone Ming (creative direction, concept), Christine Böhmwalder (art direction, consulting), Fabienne Dosch (graphics), Sabine Frommelt (project management).
