Euro RSCG: Campaign realized for Bauarena
The agency Euro RSCG Zurich has realized a campaign for the Bauarena that starts where ideas are most urgent: in the planning phase.
This spring, the agency Euro RSCG Zurich won a pitch for the opening communication of the Bauarena. On Thursday, the
October 1, this largest permanent construction exhibition in Switzerland was inaugurated in Volketswil-Zurich. Because this new arena is intended to be a source of inspiration for anyone planning or carrying out a construction project, the agency's campaign started where ideas are most needed: in the planning phase. This is why all communication materials are designed in the style of construction plans. The plans provide the Bauarena with a uniform visual bracket across all internal and external communication requirements and always convey an additional thematic message.
The advertisements for the Bauarena opening campaign are being used in the daily and trade press. Euro RSCG Zurich also designed the Bauarena website, produced an invitation mailing and planned and prepared the VIP event on October 21 in collaboration with merz+partner_event ag.
October 1, this largest permanent construction exhibition in Switzerland was inaugurated in Volketswil-Zurich. Because this new arena is intended to be a source of inspiration for anyone planning or carrying out a construction project, the agency's campaign started where ideas are most needed: in the planning phase. This is why all communication materials are designed in the style of construction plans. The plans provide the Bauarena with a uniform visual bracket across all internal and external communication requirements and always convey an additional thematic message.
The advertisements for the Bauarena opening campaign are being used in the daily and trade press. Euro RSCG Zurich also designed the Bauarena website, produced an invitation mailing and planned and prepared the VIP event on October 21 in collaboration with merz+partner_event ag.
Responsible at Bauarena: Walter Schärer (Center Manager psm Center Management), Regula von Gunten (Project Manager psm Center Management), Jörg Engeler (Project Manager psm Center Management), Simone Roth (Project Manager psm Center Management), Patrick Müller (Project Manager psm Center Management). Responsible at Euro RSCG Zurich: Axel Eckstein (CD), Christina Wellnhofer (art direction), Ivan Madeo (text), Sarah Kahn (graphics), Roman Emunds (strategy), Walter Tagliaferri, Cornelia Dürst (consulting), Edi Burri (production), Frank Bodin (overall responsibility). Internet: the eyecatcher, Oli Pel. Event: merz+partner_events ag, Stefan Merz .
Mailing.
Intro Website.
Website.
Website.
