Content&form: Dream vacation in or near the Indian Ocean
The Zurich-based BSW agency Inhalt&Form has developed two campaigns for Mirihi Island. One is for beach vacations on this dream island, and the other is for the diving paradise.
The sea is deep blue, the sand is light and the sky stretches endlessly over the horizon. The culinary offerings are luxurious, the tranquillity relaxing and the diving safaris offered to guests by the hotel's own Ocean Pro diving center unique. The Maldives as we imagine them.
As the campaign is mainly placed in special interests, the first goal was to stand out in the tourism industry. In the abundance of beautiful images that we know and appreciate from such vacation destinations, the providers are often somewhat overlooked. The presentation is bold and straightforward. Maldives lovers, and those who will soon be, have the images in their heads.
Responsible at Mirihi Island: Amy Stierli. Responsible for content&form: Serge Riedener (CD), Karin Estermann (Senior AD), Fabian Zahner (text), Pablo Kunz (graphics), Linda Egloff (consulting).
