Advertising screens to generate millions for Zurich
From 2016, ten digital LCD advertising screens and thirty illuminated poster columns are to be installed in the city of Zurich. The city council expects the use of these new advertising systems to generate additional revenue of CHF 1.5 million.
The costs for the project planning and construction of the illuminated rotating pillars amount to 900,000 Swiss francs, those for the LCD screens to 250,000 Swiss francs, as the city council announced on Wednesday. A life cycle assessment of the LCD screens will be carried out in the first year of operation in order to determine the difference to conventional illuminated rotating poster machines. Tests carried out over the past two years have shown that young people in particular have a positive attitude towards the new advertising media (Werbewoche.ch reported). Locations in residential areas and parks were clearly rejected. According to the press release, the operation and marketing of all facilities will be put out to public tender in the middle of the year. The contract will be awarded to the highest bidder. (SDA)
Image: City-zuerich.ch
