More attention for family caregivers: Hofer Kommunikation wins pitch from the city of Bern
The city of Bern offers numerous respite services for people who support, care for, and provide care to their relatives in need of care. The city’s Office for Senior Citizens and Insurance has created a platform for all these services, which is intended to inform those affected and raise awareness among interested parties. The BSW agency Hofer Kommunikation was commissioned to carry out this task.
The Bern-based PR and advertising agency won the pitch against two other agencies. The information and awareness campaign can be seen and experienced in Bern from January 2010.
