Last but not least: Painting by black numbers

The message of BBDO Düsseldorf's campaign is actually just as simple as that of most lottery campaigns: After winning millions, immediately invest in material things to make life enjoyable. But apparently, having your own island or a forecourt full of Ferraris are unfulfilled desires that make many people reach for the bill at the kiosk. One refreshing exception is lottery king Heini Sutter from Contexta, who makes many viewers laugh, but most of them probably reflect on how winning the lottery would change their everyday lives.

Experts always advise people to change as little as possible in their tried and tested lives, even if they could suddenly afford it. But the angler who has dreamed of owning his own sailing boat all his life can confidently fulfill this wish - after all, you don't treat yourself to anything else. Thanks to the new financial freedom, you can connect the dots as you see fit. No matter what the order. By the way: there are currently 10.5 million francs in the jackpot - good luck! (hae)