Advertising printing makes a restrained start to the new year
In the first month of the year, advertising volume got off to a modest start compared to the previous year. While it remained steady at 238 (238) for the overall market, it was slightly lower than in the previous month in the TV (653 [654]), radio (398 [400]), and Internet (768 [770]) segments.
Teletext advertising print finished at the same level as the previous month 49 (49), and digital out of home picked up after a lower December 2014 673 (662). Total electronic media also fell slightly lower 649 (651). This is shown in the January edition of the Goldbach Index (Gemi) for advertising print in the overall market and electronic media.
Compared to the same month in 2014, the overall market increased 649 (636), mainly due to the performance of TV 653 (632) and Internet 768 (742). The other genres finished lower: Radio 398 (423), Teletext 49 (59) and Digital out of Home 673 (692).
