Ruf Lanz: Federal Councillors show humor
Ruf Lanz created a great media response with the trendy young federal councillors. The politicians shown took the rejuvenation cure with humor.
Last November, Ruf Lanz was commissioned by the umbrella organization Swiss Youth Parliaments (DSJ) to create a pointed campaign under the motto "Make Swiss politics more youthful" (Werbewoche.ch reported). As the Federal Councillors have an average of 56 years under their belts, they were presented in youthful outfits. Former Federal Councillor Christoph Blocher (73) was also given a subject. Media in all parts of the country picked up on the campaign and multiplied its impact.
In the meantime, several Federal Councillors have also commented on this. And they certainly showed a sense of humor.
Some reactions:
"Thank you very much for the rejuvenation!" (Simonetta Sommaruga)
"The message to dress the Federal Councillors in new outfits and style them as typical young people has been well received. As far as I'm concerned, I can completely identify with my 'new outfit'." (Eveline Widmer-Schlumpf)
"Thank you for the successful picture of me and the funny photos of my colleagues" (Ueli Maurer)
"Your campaign has been well received!" (Doris Leuthard)
Didier Burkhalter's reaction was captured on film and can be seen at the end of the case movie:
