Advertising agency: Cunning advertising for HSR
Under the slogan «By the time you graduate, the business world will be clamoring for you,» the advertising agency for the Rapperswil University of Applied Sciences (HSR) has launched a campaign. The campaign takes this phrase literally, word for word.
The University of Applied Sciences in Rapperswil HSR is beautifully located, directly on the shore of Lake Zurich, Rapperswil Castle is within eyeshot, and the train station is only a few minutes' walk away. It would have been easy to make this unique environment the theme of the communication measures and thus position HSR. However, the team from the advertising agency, which was commissioned with communications for the university after a pitch, rightly asked themselves: Are these the relevant main reasons to attend a university? The answer: no. According to the agency, the main thing that interests students is their future prospects. The only thing that really counts at the end of a bachelor's degree is the prospect of a good job.
