Process wins IF Design Award

The brand identity for the Marché Mövenpick restaurants won an IF Design Award in 2015. The awards ceremony took place on Friday at BMW Welt in Munich.

The number of applicants was large. An international jury of experts had to award the seal of approval for excellent design from among almost 5'000 entries from 53 countries. Process prevailed in the Brand Identity category with its work for Marché Mövenpick Restaurants. The innovative restaurant concept combines the strengths of the Marché and Mövenpick brands. Mövenpick values such as enjoyment and sophistication are combined with the naturalness and freshness of Marché in an urban ambience. On Friday evening, the responsible teams from Marché International and Process Zurich were presented with the award at the festive awards ceremony at BMW Welt in Munich.

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Praise also in Taiwan

Marché Mövenpick's appearance has also attracted attention in Taiwan: Brain Magazine, the country's best-known branding and advertising magazine, recently awarded prizes for the best design developments. Marché Mövenpick made it to sixth place. According to Brain Magazine, at Marché Mövenpick "... the brand strategy is successfully communicated through a clear and consistent design language. It is recognizable in all implementations in an impressive way - from the menu card to the packaging concept."

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From left: Hermann Ircher, CCO of Marché International; Carolin Versteeg, Director of Marketing and Branding, Marché International; Olivia Hähnel, Brand and Marketing Manager, Marché International; Nicole Maissen, Manager Digital Marketing and Media Relations, Marché International; Sandra Scheffknecht, Brand Designer, Process; Elmar Müller, Brand Consultant, Process; Fabian Bertschinger, Member of the Executive Board and Creative Director, Process
 

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