Euro Shock" survey: Roland Ehrler
Werbewoche survey on economic developments following the «euro shock» and its impact on the communications and advertising industries: Roland Ehrler, Director of SWA (Swiss Association of Advertising Clients)
The reactions so far have been rather positive for the advertising market. Many advertising clients have already had to respond to the tense situation with traditional communication measures. However, it remains to be seen how the currency issue will affect the Swiss advertising market over the next six months. In some sectors, however, the cost pressure will sooner or later have an impact on advertising budgets. Our surveys of our members show that funds have been shifting to digital channels for some time now. This trend will continue in 2015. These are opportunities for innovation and new business models, including in communication! Those who adapt more quickly will be among the winners.
