M&C Saatchi: Poster campaign for Incarom
The relaunch of the Swiss brand Incarom continues. Starting this week, an out-of-home campaign by M&C Saatchi will feature two designs on billboards throughout Zurich.
The goal is to recall what is the uniqueness of Incarom. Indeed, drinking INCAROM gives energy and serenity at the same time thanks to its special blend of coffee and chicory. The two subjects "Pilot" and "Yeti" express this in a humorous way. The brand claim "Be Strong. Stay Calm. Drink Incarom" supports the image message to keep this "coolness" in every possible situation thanks to Incarom.
The billboard focuses on an urban target group and is visible on station billboards and on commuter trains, as well as on wild posters for night owls.
Responsible for Incarom: Nicolas Huillet (Business Executive Manager), Pascale Kremer (Marketing Manager), Frederick Wollaert (Brand Manager), Lydie Goetschin (Brand Manager). Responsible at M&C Saatchi: Olivier Girard (Creative Director), Julien de Preux (Art Director), David von Ritter (Copywriter), Helène Ferté (Graphic Designer), Nina Hugentobler (Client Service Director), Fanny Rannaud (Account Manager), François-Louis Noël (Strategic Planning). Media: Zenith Optimedia, Gérald Le Meur (Branch Office Manager), Guillaume de Grave (Account Director).
