Publicitas index fell only slightly in September
In September, the Publicitas Index of advertising spending in the daily press fell only slightly. As Publicitas explained, there was an increase in political advertisements due to referendum proposals on controversial issues, particularly the financing of the IV. With circulation figures unchanged from the previous year, the index fell from 76.4 to 75.7 points.
According to a Publicitas communiqué, the decline is therefore less than in previous months, although the uncertain economic situation continues. However, commercial advertising continues to decline. Banks and the automotive industry were extremely reluctant to advertise. Job advertisements also fell by 7.2 points to 117 points and job advertisements by 0.9 points to 58.5 points.
