Last but not least: First individualized, printed daily newspaper in Germany
Recently, the two Berlin students launched a project for a personalized, printed daily newspaper. The goal is to give users the ability to compile their own personalized daily newspaper—featuring the content they want from both print and online news sources—with just a few clicks, which will then be waiting for them in their mailbox at six o’clock in the morning sharp. This is a good example of an innovative approach that could potentially set a new direction for the newspaper industry as a business model in the Internet age.
The recently launched Niiu project by the two Berlin students Hendrik Tiedemann and Wanja Sören Oberhof is the first individualized, printed daily newspaper in Germany, explains the 23-year-old project founder Oberhof in an interview with Pressetext. The difference to a similar product, which was tested for a few weeks in Switzerland, is that the launch of Niiu is not a market test, but a market entry. On the one hand, the new project aims to offer readers personally selected newspaper content that also provides background and commentary. It also aims to reflect the diversity of the Internet, which has not yet found a place in the traditional daily newspaper. New business models of this kind should not be unwelcome to the industry, which is coming under increasing pressure due to the ongoing advertising recession.
Interested parties have been able to register on the Niiu website since October 13, and the first newspaper will be delivered on November 16. A total of 17 national, regional and international newspapers such as the New York Times and content from around 500 online providers are already available at the launch, from which users can put together their own 24-page newspaper.
Interested parties have been able to register on the Niiu website since October 13, and the first newspaper will be delivered on November 16. A total of 17 national, regional and international newspapers such as the New York Times and content from around 500 online providers are already available at the launch, from which users can put together their own 24-page newspaper.
