Teil.ch: Cooking skills put to the test in Margrit's online game
Teil.ch developed the online game «Margrit’s Menu» on behalf of and in collaboration with Ringier Media Sales. The game is being used as a promotional and contest module for Maggi’s cross-media fall campaign. Brand ambassador Claudio Zuccolini, playing the role of Margit, guides users through the game via video clips.
In the game, users can put their cooking skills to the test. Every two weeks, a new menu is presented in which the right ingredients must be selected and the order in which they are cooked must be determined. With each menu, users have the chance to win instant prizes and can collect virtual tickets to increase their chances of winning the final prize draw.
