Branders: Rebranding realized for Treuco
A stronger profile thanks to a distinctive brand identity: Treuco has commissioned Branders, a consulting firm specializing in branding, to oversee a comprehensive rebranding process.
The Zurich-based company was founded in 1974 and employs around 50 people in the areas of asset management, fiduciary, legal and tax consulting. As part of a strategic focus, the brand identity was revised.
In an initial project phase, the foundations for the brand personality were defined together with the management and partners. The aim for Treuco is to position itself as a traditional and long-term partner for asset, trust, legal and tax matters, offering national and international clients independent advice and comprehensive support.
Creative Director Pascal Geissbühler comments: "The brand is becoming an important differentiating factor for the financial sector. The aim is to make an independent advisory experience tangible through employees and the brand identity." Treuco's advisory philosophy is reflected in its core promise - the new claim "Trust & Care". Treuco accompanies customers through various phases of their lives and businesses. Trust, personal support and the client's well-being are at the heart of this. The dynamic nature of the national and international market also calls for a suitable combination of classic and modern values in the brand image. This is reflected, among other things, in the logo, whose modern typography is combined with a classic pictogram that abstracts the letters T and C. The illustration concept, which is unique in the industry and features drawings by Hamburg-based illustrator Julian Rentzsch, reinforces Treuco's claim to independence. The new appearance will be implemented on an ongoing basis from February in print and online media, labeling and correspondence.
Responsible at Branders: Pascal Geissbühler (Creative Director), Maria Fahringer (Executive Brand Designer).
