Joiz takes a stake in the flirt app Skim
Joiz and Skim.com are teaming up. To accelerate the growth of the dating app, the social TV channel is investing in Skim.com.
According to the announcement, the investment provides for a long-term cooperation in which Joiz will also support the platform with advertising on TV and online. An initial communication offensive has already borne fruit. During joiz's advertising campaign, the number of new daily registrations tripled.
According to the announcement, the Joiz and Skim platforms are a good match, and not just in terms of target groups. Joiz's broadcast area also coincides almost 100 percent with the origin of Skim's users. "We are pleased that with this partnership we could participate in the strongly growing segment of flirt apps and provide Skim with a substantial user growth with our media input," says Alexander Mazzara, CEO of Joiz. And Adrian Bührer, one of the two founders of Skim.com is happy: "Joiz has opened the doors to a very interesting audience for us in an uncomplicated way."
