Blue Spirit: Gold fever triggered for Panasonic
The Schlieren-based agency Blue Spirit Communications has developed a gold promotion for Panasonic. Between October 12 and December 25, customers will receive 2.5 gram gold bars with the purchase of a new plasma TV.
The claim "Your new plasma is worth its weight in gold" is also intended to emphasize the value and quality of the new plasma TVs. To receive the gold, a voucher card must be filled out after purchasing the TV set and returned to the Panasonic general agency in Switzerland together with the original proof of purchase. The gold will then be sent by registered mail. The promotion will be supported throughout its duration with advertising material and on the Internet. The national advertising campaign also refers to the gold promotion with a teaser element.
Responsible at John Lay Electronics: Bruno Wüst (Marketing Manager Consumer Systems), Thomas Wicki (Project Manager Marketing Communications). Responsible at Bluespirit: Alban Haas, Peter Trüb (strategy), Eveline Stocker (consulting), David Roth (text), Andrea Bolliger (AD), Danny Bron (DTP), Marcel Kohler (production).
