Valentines from the lab
Just in time for Valentine's Day, Melectronics is launching an online ad. «From The Lab» is the name of the web series created by the creative team at Inhalt&Form.
The main protagonist is the well-known Melectronics man, who gives free rein to his inventive spirit. For Valentine's Day, he wants to wish the ladies all the best in a surprising and unique way.
The agency wants to draw attention to the first episode "From The Lab" with a targeted teaser phase and clever seeding. Further surprises from the lab are already being planned, according to a press release issued on Thursday.
Responsible at Melectronics: Patrick Marti (Head of Specialty Stores), Kristina Burch (Head of Market Development a.i.). Responsible for content&form: Serge Riedener (CD), Karin Estermann (Senior AD), Fabian Zahner (Text/Concept), Simon Kümin (Social Seeding), Barbara Zingg (Consulting), Kristian Brändle (Consulting/Strategy online). Responsible at Solid & Hallerfilm: Martin Luchsinger (director), Daryl Hefti (DOP), Valentin Altdorfer (SFX), Rudi Haller, Silvana Pellegrini (production); Jingle Jungle (sound design), Federico Bettini (composition).
