Last but not least: Dogs that flute don't bite
A very talented dog is promoting Mars in England—and has the audience in stitches.
In England, dogs seem to be ideally suited as likeable conveyors of advertising messages. For example, romantic terrier Harvey recently shown. And the next four-legged public favorite, Sammy the shaggy flute, is already forcing his way into the hearts of TV viewers. He was created by AMV BBDO and is part of the ten million pound "Winning" campaign that Mars recently launched on the island. It is about the small victories in everyday life that make life sweeter. Even if you don't bite into the sticky bars afterwards. For example, when you get the last seat on the bus or are the first to fish your suitcase off the baggage carousel at the airport. Or when your dog is simply a little more capable than the other person. (hae)
