Samuel Gähwiler becomes Managing Director of Joiz Global

Gähwiler and his team were able to win one of Germany's largest publishing houses, M. DuMont Schauberg, as their first customer. "It's great to join this company at this point in time and to have so many opportunities to bring joiz Global technology with its numerous creative applications to the market," said Gähwiler. "With its range of interactive, e-commerce, games and red button applications, joiz Global offers something unique and powerful to the international media industry," Gähwiler continues.

As part of his new role as Managing Director of Joiz Global, Gähwiler is responsible for, implements and develops the company's creative and business strategy. He works with clients and Joiz developers to devise customized marketing solutions based on the unique Joiz technology. He helps business partners optimize and monetize their products and services in innovative ways. In addition to financial management and leading the management team, Gähwiler also controls all day-to-day operations.

Before joining Joiz Global, Samuel Gähwiler worked as Controller of the Digital Division at the Tamedia publishing and media group, where he oversaw and developed the Internet TV, online classifieds, online advertising, e-commerce and transactional business models. Prior to that, he worked as Head of Corporate Development and Mergers & Acquisitions for Orell Füssli Holding, founded a corporate venture in the media industry and worked as a consultant for PWC.

"I am delighted to welcome Samuel as Managing Director at Joiz Global," said CEO Alexander Mazzara. "This important appointment comes at an exciting time for the company, as it was recently announced that M. DuMont Schauberg has licensed Joiz technology for its Big Data strategy to establish Köln.tv as Germany's first interactive regional TV network. Samuel is an experienced executive with both strategic and creative credentials. His expertise, experience and vision are the core foundation for the continued success and expansion of Joiz Global."

Joiz Global recently signed a licensing agreement with the M DuMont Schauberg media group. Joiz Global's solution supports Köln.tv, Germany's first interactive regional TV station, in the development of an interactive program consisting of news, sports and lifestyle shows. In addition, the digital platforms of two of M. DuMont Schauberg's most successful regional newspapers, Express and Kölner Stadt-Anzeiger, have been integrated into this agreement, so that cross-platform content is first shown on express.de and ksta.de, as well as koelntv.com, before being broadcast on the TV network.

Joiz Global is pleased to announce another weighty new addition from Israel: Itai Aaronsohn will be the new Head of Product Development at Joiz Global. He is responsible for the development of new mobile and online platform projects. He also manages the integration, deployment and implementation of Joiz Global's technology solutions for the company's retail partners. Aaronsohn will work closely with the business partners to ensure the successful development and implementation of the technology and data solutions, as well as implement the interactive, e-commerce and gaming processes. He will also set up and implement the required training.

A trained lawyer, Itai Aaronsohn joined Joiz Global from the media agency Kumma, where he was Head of Business Development and built up the Direct Publisher and Video Ad divisions. Previously, he founded and launched Foodsteps - a successful social content marketing platform for chefs and restaurants. He was also VP of Business Development for the Logia Group.

What is Joiz Global?

With its proprietary cloud-based technology, joiz Global offers innovative community marketing solutions for companies worldwide. The joiz Global platform combines TV, online and mobile to increase and improve user interactions and transforms them into rich behavioral data. Joiz was founded in 2010 and also operates two interactive TV channels for young people in Switzerland and Germany.