FCB Zurich/IPG: Fan messages as works of light art
In a sponsorship campaign centered on fan love for the Swiss Ice Hockey Cup, FCB Zurich/IPG transformed Zurich fan embassies into light art installations.
After 43 years, a Swiss ice hockey cup champion will once again be crowned on February 11. SC Bern and the Kloten Flyers will face off in the Swiss Ice Hockey Cup final. For presenting partner Zurich, this year’s edition of the Cup is already a resounding success: Unusual matchups between teams from the National League A, B, and the 1st League have brought together ice hockey fans from all corners of the country and sparked ice hockey fever across Switzerland.
The «Fan Love» sponsorship campaign, conceived by FCB Zurich—as part of the Interpublic Group network—highlighted the fans’ love for ice hockey and their teams both leading up to and throughout the entire tournament, and provided ice hockey enthusiasts with some truly special experiences.
The campaign’s spectacular finale also puts the fans’ love front and center: Since light is known to symbolize hope, fan messages are transformed into light art installations by Gerry Hofstetter. On Zurich.ch/hockey Until February 10, fans can submit motivational messages for their team and cheer on their heroes. Wishing your team good luck can also make you happy—Zurich is giving away 10 pairs of tickets to the final game in a drawing among all fans.
Responsible at Zurich Insurance: Christoph Gaus, Urs Schwegler, Melanie Felder. Contact at IPG/FCB Zurich: Dennis Lück, Flavio Meroni, Marietta Mügge, Nemi Gajic, Fabian Rietmann, Elgee Wee, Christoff Strukamp (Creative), Carmen Köll, Annika Hofmeester (Consulting).
