Last but not least: As irresistible as a chocolate boy with Axe
To all men: Have you had to cut your budget for expressions of love due to the financial crisis? Or are you simply lacking creativity when it comes to finding a small gift for your loved one? Then you might be interested in the latest promotion from Axe.
The fragrance professional Axe has come up with a sweet temptation for its current promotional campaign. Around 50,000 chocolate boxes are available, which interested men can send to their dream woman free of charge via the Axe.ch website. The promotional gift will make the "boys" irresistible, according to the promise. Simply type in the name and address as well as the contact details of the recipient and nothing stands in the way of the surprise. "We are tapping into women's passion for chocolate and using it as a seduction aid for 'our boys'," says Thomas Rosenfeld, Axe Senior Brand Manager, explaining the concept.
In any case, there is nothing to criticize about the idea, an absolute win-win situation. The "boys" can make themselves irresistible with little effort and their loved one is guaranteed to be delighted. If - contrary to expectations - she doesn't have a sweet tooth, at least the enclosed message should convince her: "How I envy this package! You will unwrap it and eat it. I would have loved to send it to myself." The fragrance expert, or Unilever, is not going away empty-handed either. The company receives two contact details for each gift ordered. How practical.
In any case, there is nothing to criticize about the idea, an absolute win-win situation. The "boys" can make themselves irresistible with little effort and their loved one is guaranteed to be delighted. If - contrary to expectations - she doesn't have a sweet tooth, at least the enclosed message should convince her: "How I envy this package! You will unwrap it and eat it. I would have loved to send it to myself." The fragrance expert, or Unilever, is not going away empty-handed either. The company receives two contact details for each gift ordered. How practical.
The latest commercial from Axe
Responsible at Unilever Germany: Thomas Rosenfeld. Creative agency: Dokyo, Hamburg. Media agency: Mindshare, Zurich. PR agency: Hoeppner Sport- und Markenkommunikation, Hamburg.
