Metapeople whitepaper: Online Marketing Trends 2015
The Internet and TV continue to converge, smartphones are becoming the center of the digital user universe, and big data is emerging as a key factor for success online. In its new white paper, Metapeople takes a look into the future and presents some of the trends for 2015.
The focus here is on three topics in particular:
1. the digitalization of advertising channels continues to increase and will also change the placement of TV advertising in the future.
2 The topic of mobile marketing will remain highly relevant in 2015. Despite the development of wearables such as Google Glass or the Apple Watch, the smartphone will remain the center of the digital universe for the majority of digital device users in the coming year.
3. the importance of big data management continues to grow and can be used more and more effectively to address users in a needs-oriented and targeted manner with content-rich advertising measures - content marketing.
In future, successful performance marketing will increasingly involve the challenge of uniform and customer-friendly communication across different channels and devices. Whether in television advertising or in the implementation of mobile marketing measures, customers today expect a uniform and service-oriented presence from advertising companies.
You can find the entire study here (PDF).
