Maybaum Film turns back time for Coop Rechtsschutz
Making a movie about legal protection is no easy task in and of itself. When the accompanying tagline is «simply different,» the project becomes an especially daunting challenge.
Through a collaboration between Coop Rechtsschutz, the production company Maybaum Film, and Avista Films, a unique film concept has been developed. Four completely different stories convey CRS’s values and bring the tagline «simply different» to life. The film also employs various stylistic elements tailored to its core messages: for example, the reverse effect, which takes viewers along with CEO Daniel Siegrist to the origins of the legal cases. Or in the story set on Sechseläutenplatz, where protagonists associated with legal terms stand out from a faceless crowd stylized with motion blur. The film thrives on its highly symbolic, cinematic staging.
Film The concept and production are the result of a renewed collaboration between Maybaum Film and Avista Films. Working closely with the client, key partners from the legal protection insurance sector were selected and featured as testimonials. They range from lawyers to futurists. Filming took place at various locations throughout Switzerland.
The Movie It is primarily aimed at Coop Legal Protection’s partners and key accounts and helps convey the company’s philosophy. For this reason, the team broke new ground in terms of concept and produced the image film in keeping with the motto «simply different.».
Credits at Coop Legal Protection: Daniel Siegrist, Petra Huser, Andrea Mathys, and André Wyler. Credits at Maybaum Film: Laurent Ulrich (Concept/Director), Simon Usteri (Director of Photography), Angela Ryser (Editor), Roger Somm (Color Grading). Bluebox Sound Studios (mixing and mastering). Responsible at Avista Films: Hubert Staubli (concept/production manager).
