Lesch + Frei: Let the imagination run wild for Pastorini

Lesch + Frei Zurich has realized a new poster campaign for Pastorini toys. The subjects show that toys made of wood stimulate the imagination and turn small children into great excavator drivers, female alpine herdsmen and SBB directors.

Editorial - 20 October 2009

The three subjects are now advertising the two Pastorini toy stores in Zurich and Dübendorf in and around Zurich. Also under the motto "We bring fantasy into play", the agency has redesigned the website and realized a pre-Christmas mailing to existing customers.

Responsible at Pastorini toys: Christa Pastorini, Felix Schumacher, (owner). Responsible at Lesch+Frei, Zurich: Peter Lesch and Thomas Lüber (CD/text), Matthias Kadlubsky (AD), Susanne Fürst, Darina Meier (consulting), Barbara Meier, Désirée Guzzo (polygraphy). Photography and image processing: Scheffold Vizner.