TBWA\Zurich reorganized and with new creative leadership
As part of the reorganization, the management team at TBWA\Zurich underwent a major overhaul. In addition, the agency began 2015 with new creative directors.
In the future, Bruce Roberts and Cyrill Wirz will lead the creation together as Art&Copy Duo. Both have worked in leading agencies in Germany and abroad and bring a broad range of client experience to the table. Numerous of their works have won national and international awards. Bruce Roberts studied Graphic Design at the Cape College of Art in Cape Town South Africa and has lived in Switzerland since 2002. He is a member of the One Club New York. Cyrill Wirz studied business administration at the University of Zurich and is a member of ADC Switzerland and D&AD London.
In the course of the reorganization, the management of TBWA\Zurich was fundamentally restructured. In addition to the CD team, the Client Service Directors Petra Zehnder and Stephan Lanz, who joined at the beginning of 2014, are part of the new management body, as is Simon Rehsche, who has been responsible as Strategy Director at TBWA\ since 2013.
According to CEO Matthias Kiess, the reorganization is intended to revitalize the agency with new impulses, to create more efficient structures and ultimately to further improve the quality of services for customers. TBWA\ Zurich has set itself ambitious goals: Within the next three years, TBWA\ should be a relevant player in the rankings of the Swiss advertising scene and set accents that have rarely been seen from it before.
