Brandalizzer from Futurecom goes Big Apple
Y&R New York is kicking off the charity ball with a Swiss app.
Y&R Group New York encouraged people to post good deeds with its #ClickandShout advent campaign. Thanks to the cooperation with Futurecom Zurich, spreading the word around the world became even more of a breeze. This is because Brandalizzer, an app developed by Futurecom, accesses content tagged with a predefined hashtag and links it directly to the platform. Brandalizzer picked up images and videos tagged with #ClickandShout from Instagram and Twitter and posted them to the Y&R Gallery.
In this way, thousands of good deed impressions were created around the globe - with the nice side effect that money and time were actually given away. You can see in which form charity for people, animals and the environment came to bear here.
Responsible at Y&R Group New York: David Sable (Global Chief Executive Officer), Sulaiman Beg (Director of Global Digital and Social Communications). Responsible at Futurecom (Member of Y&R Group Switzerland): Andreas Widmer (CEO), Valeska Kraus (Consulting), Ivan Kellenberger (CIO), Michael Hoehn (Programming).
