Digital marketing specialists wanted!
Technology trends, new business models, changing consumer behavior - all these factors have to be taken into account in today's (marketing) strategies. In view of the forecasts for the future, great attention should be paid to digital marketing, but the reality often looks different.
Digital marketing remains on the rise and is an indispensable part of today's marketing mix. However, digital does not receive the budget it deserves given the high level of attention it receives from end users. Certainly, it is more challenging to attract attention in digital media (especially on small mobile screens) than in so-called traditional media. However, a major problem is that skepticism towards this still rather new sub-area of marketing is high and the level of knowledge among decision-makers is relatively low. Specialists are therefore desperately sought in many companies.
The industry association IAB Switzerland has therefore made basic training in digital marketing its mission and founded the IAB Academy. Thanks to the bundled expertise and the commitment of an ever-growing number of partner companies, the IAB Academy can offer special basic training in Switzerland. In a basic and an advanced course, newcomers and advanced learners can acquire and deepen basic knowledge in all sub-areas of digital marketing in a manageable period of six weeks while working. The instructors are specialists in their respective fields and impart their knowledge in practice-oriented modules. The aim is to make basic knowledge in digital marketing available as widely as possible. And this benefits the future viability of every industry in Switzerland.
The IAB Academy's course program is aimed at newcomers, advanced learners and managers with a limited time budget. Because even those who occasionally hear a lecture on a topic from the field of digital marketing would do well to keep their knowledge up to date. That's why our motto is: The future is digital! Are you ready for it? (iab)
