Mediapulse: Radio panel developed further

Mediapulse and GfK have implemented a solution for dealing with extended synchronous broadcasts (identical sound on more than one station) in radio usage research in close consultation with the market and the stations concerned. In essence, the further development is based on an additional rule in the data processing, which improves the assignment of listeners during synchronous sequences: It prevents a listener from being assigned to several stations with synchronous broadcasting, even though he has only heard one of them. This writes Mediapulse in a statement on Tuesday. For this purpose, the system uses additional plausibility checks and earlier usage sequences of the listener. A comparison of all stations also provides a reliable basis for the detection of synchronous broadcasts.

For the data of the second semester 2014, the correction was introduced retrospectively for the affected stations. In the half-year data to be published next week, all stations will therefore be shown correctly. The Energy and BNJ station groups have been recalculated and are available in adjusted form. In the case of the SRF and RTS stations, which were also affected, recalculation was not possible due to technical limitations; they are therefore only shown as a group for the second half of the year. This ensures that no data is published that is influenced by extended synchronous broadcasts.

"With this further development, the Mediapulse Radiopanel once again provides reliable reach data for all stations," the release continues. Mediapulse's semester publication will take place on Tuesday, February 3, 2015 and is already based on adjusted data.