Ex-Miss becomes Fiat ambassador
Dominique Rinderknecht is now driving the new Fiat 500X. Fiat Chrysler Switzerland has entered into a partnership with the former Miss Switzerland and is delighted to have her as its new brand ambassador. She, too, is «super happy» about the partnership.
Even after her term as Miss Switzerland, Dominique Rinderknecht is still in demand as a model and presenter and therefore travels a lot. She covers around 30,000 kilometers by car every year. Her demands on a vehicle are correspondingly high. "I'm really pleased with my new car. I was immediately taken with the design - this mixture of a cute Fiat 500 and a powerful SUV is exactly my thing," she comments in a statement from Fiat Chrysler Switzerland. "As I'm often out and about in the car, I'm naturally also delighted with the comfort and the many safety features. I'm really super happy and can hardly wait to get out and about in my 500X," Dominique continues.
Alessandro Paolucci, Managing Director of Fiat Group Switzerland, is also delighted about the collaboration with the Zurich-based company. "With its striking and elegant styling details, the 500X appeals to a young and dynamic target group. Dominique is an excellent fit for this segment and we are delighted that we were able to inspire her for the 500X."
