Walker launches novelty for the SP Switzerland

For the first time in the history of Swiss political communication, a political party has opted to use moving images in its communications. As part of its new brand identity, the Swiss Socialist Party (SP) has commissioned the advertising agency Walker to produce a movie theater ad.

Editorial - October 21, 2009

Since this summer, the word "yes" has stood for the SP Switzerland, the agency said in a press release. The ad dramatizes this as the beginning of everything. The party's basic stance is summarized as a constructive and positive attitude with scenes from the unusual life situations of various people.
The cinema spot was presented on Tuesday evening as part of the preview of the new Michael Moore film "Capitalism: A Love Story" at Arthouse Le Paris in Zurich.
To the spot on Youtube
To the spot

Walker launches novelty for the SP Switzerland

For the first time in the history of Swiss political communication, a political party has opted to use moving images in its communications. As part of its new brand identity, the Swiss Socialist Party (SP) has commissioned the advertising agency Walker to produce a movie theater ad.

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