Swiss Sponsorship Awards at the Olympic Museum

More than 100 representatives from the world of marketing and sponsorship will gather at the Olympic Museum for the third awards ceremony on January 29. Following the success of the first awards at the Rolex Forum at EPFL and the Fifa Club Sonnenberg in Zurich, the third edition will again include the ceremony as well as a roundtable discussion and presentations by top experts.

The nominated companies for the best sponsorship campaigns of 2014 are : Swiss Life, Ragusa, Swisscom, H&M, Zweifel Chips, Coop, Nestlé and Migros.

The companies were nominated by a jury, which made the nominations independently. The jury for the third edition includes: Daniel Rossellat (Paléo Festival), Pierre Brunschwig (Bongenie-Grieder), Simon Hofmann (Swisscom), Mette Stannow (IBM), Thomas Junod (Uefa), Sébastien Tondeur (MCI-Group), Patrick Cotting (CCI Cotting) and Sebastian Chiappero (Cercle Suisse de Sponsoring).

During the afternoon program, speakers from Orange, Feldschlösschen, IWC Schaffhausen, Tour de Romandie, Fédération Internationale de l'Automobile, Nissan, Raiffeisen, Ville de Lausanne, etc. will discuss topics related to customer loyalty through sponsorship. Topics around customer loyalty by means of sponsoring, the effectiveness measurement of sponsorships and the challenges of sponsorships on an international level will be discussed. As usual, the event will be concluded with a cocktail.

The "Swiss Sponsorship Awards" aim to recognize those sponsorships in the fields of sports, culture and social affairs that have stood out for their originality. They were launched in 2012 by the " Cercle Suisse de Sponsoring " with the aim of increasing the professionalism of sponsorships in Switzerland and motivating companies to use this increasingly important corporate communication and marketing tool. The figures prove it : more than 700 million Swiss francs are now spent annually on sponsorships in Switzerland.