Marco Eggenberger joins Adcom
Marco Eggenberger joined Adcom Switzerland from Weltklasse Zürich effective January 1, 2015. As Head of Promotional Staff, Marco Eggenberger will further develop, expand, and lead the «Promoters & Hostesses» business unit.
In his professional career, the former Swiss squash champion was responsible for the UBS Kids Cup on the agency side and worked as a project manager at the Fifa World Cup and the Uefa Euro. His experience in the profession and his mentality as a top athlete qualify him for the new task, according to the statement.
The Swiss "activation agency" intensifies market presence for well-known brands and ensures that contacts turn into leads, leads into customers and customers into loyal customers. The combination of digital and traditional customer activation is unique in Switzerland in this holistic approach, writes the agency. Adcom employs more than 60 people at five Swiss locations and in Shanghai and has annual revenues of $20 million. Adcom comprises the three areas of promotion, event and digital. Its clients include major Swiss companies, associations and marketers.
