Tamedia Publications romandes reorganizes reader and advertising market
Tamedia Publications romandes is reorganizing responsibilities in the reader and advertising markets. The reader and advertising divisions will now report directly to Serge Reymond, head of Tamedia Publications romandes.
Thierry Furrer will now be in charge of the entire advertising market, but will retain his function as the person responsible for national customers. Karim Mahjoub will continue to manage the reader market. The new organization of the reader and advertising market at Tamedia Publications romandes will take effect on April 1, 2015. Until then, Jean-Paul Schwindt, currently Head of Sales & Marketing, will oversee the implementation of the new organization.
Tamedia Publications romandes is aiming for significant growth in 2015, especially in digital offerings. The top priority is the digital offering for newspaper subscribers and new digital advertising formats for regional advertising customers. A first step in this direction is the launch of a paid digital offer and a new appearance of the websites and apps of the daily newspapers 24 heures and Tribune de Genève on January 22, 2015.
