Roger Federer doesn't have to say anything
According to a test by *Connect* magazine, Sunrise has the best mobile network. TBWA says: There’s nothing more to say about it—not even for Sunrise’s new brand ambassador, Roger Federer.
Because, according to the press release, it is not just the network quality that speaks for itself, but every single offer from Sunrise, TBWA\Zürich developed a testimonial campaign with Roger Federer for Sunrise, which does not let him speak for himself, but the offers themselves. And thus Roger Federer has more time for other things. The new campaign will show exactly what he can do. The current Connect campaign marks the start of the Sunrise annual campaign. In addition to TV, posters, print and the microsite Sunrise.ch/RF other online, POS and CRM advertising media are also used.
Responsible at Sunrise: Timm Degenhardt (Chief Marketing Officer), Fabrice Allegro (Executive Director Marketing), Tobias Händler (Head of Marketing Communications), Minh Dang Nguyen (Senior Brand Manager), Anna Leutar, Barbara Hasenböhler, Linda, Forster, Uri Barasch, Sandra Seydel (Marcom), Dominik Krattiger, Andreas Jaeggi, Nora Angstmann, (Creative). Responsible at TBWA\Zurich: Matthias Kiess (CEO), Simon Rehsche (Strategy), Cyrill Wirz, Bruce Roberts, Tizian Walti, Bettina Klossner, Mischa Müller, Silke Erschbaumer, Wanda Michel, Stefanie Wolf (Creation), Petra Zehnder, Sharon Nehrenheim, Stefanie Rübenacker (Consulting). Film production: Chocolate Films: Marcel Langenegger (Director), Michela Trümpi (Producer), Danny Hiele (DOP). Photography: Tobias Stahel (photographer), Lorenz Wahl (image editing).
