Spiked My child, my brand
Parents are usually convinced that their child is something very special—ideally as smart as Einstein and as musically gifted as Mozart, but at the very least highly gifted. After all, the child is their offspring—and the apple doesn’t fall far from the tree, or so they hope.
A little of the glamour of the offspring will one day probably also shine back on its creators.
To call this little living trademark simply Albert or Wolfgang Amadeus is of course not possible. That's why the Wohler text agency Erfolgswelle now offers to invent the right name for the offspring, independent, unprecedented and, above all, matching the last name. "Mrs. Schweiss, do you really want to call your son Axel?" If you want to avoid embarrassment when naming, entrust your child's happiness to the name developers, trademark lawyers and historians at Erfolgswelle. "Anyone who commissions us gives their child a special gift for life," says company founder Marc Hauser. The whole thing costs as much as the creation of an international brand name. If Hauser is smart, he'll open a renaming agency while he's at it. In case the "brand" doesn't "run". afh
