Goldbach becomes active in Germany
The Goldbach Group is expanding its core business operations into Germany. With the newly founded company Goldbach Germany, the Group will also be active in the German market as a marketer in the rapidly growing digital business sectors.
Goldbach Group, which is listed on the SIX Swiss Exchange, is entering the German market as a marketer of all moving image segments. For this purpose, the marketing company Goldbach Germany, based in Munich Unterföhring, has been founded. Goldbach Interactive Germany, which is already successfully active in Germany, will be continued and established as a service company for Goldbach Germany, according to a statement. To build up the German business, Goldbach Group is working with experienced key partners, thus combining its professional structures with in-depth market know-how.
Shareholders with expertise and market reputation
The managing partner of Goldbach Germany is 50-year-old Peter Christmann, former CEO and head of marketing at Prosieben Sat.1, as well as founder and, until recently, managing director of Media Group One.
Also a shareholder of Goldbach Germany is Martin Krapf, who will also accompany the company in an advisory capacity. The 54-year-old was managing director of RTL's marketing company IP Deutschland between 2002 and 2012, and most recently was an independent consultant and managing director of Wirkstoff TV Gattungsmarketing, the TV marketers' genre initiative for TV and moving images.
Together with these shareholders, it has been possible to fill the management of Goldbach Germany with proven expertise, competence and an outstanding reputation in the market, Goldbach said in a statement.
Consistent multiscreen approach
With its new activities in Germany, the Goldbach Group is further expanding its international presence and position. As Europe's largest advertising market, Germany offers Goldbach various interesting, growing market areas in the digital sector. For the expansion in Germany, the Goldbach Group is consistently oriented towards the multiscreen approach in order to optimally network all digital touchpoints for advertising customers, as has already been successfully established in Austria and Switzerland. "Moving image marketing in the digital sector with smart TV, digital-out-of-home and in-stream advertising, but also in the classic TV segment, is our core competence, and we want to offer this in Germany as well," says Michi Frank, CEO of the Goldbach Group.
Launch with digital out-of-home and TV
Goldbach Germany starts with the digital business units digital-out-of-home and TV, for which business areas as well as the corresponding personnel resources of Silverflow Media (DOOH) as well as alea digital (TV) were taken over. The digital-out-of-home division is being built up in partnership with Winfried Karst, Managing Director of Silverflow Media. The 46-year-old digital out-of-home specialist was CEO Central Eastern Europe at AMScreen, the European provider of digital out-of-home communication, and before that at the specialist agency Kinetic as managing partner responsible for the German and Swiss markets as COO Germany and CEO Switzerland respectively.
In TV and moving image marketing, the setup is in partnership with Robert Stahl and Frank Möbius, the two founders and partners of alea digital, a successful premium content moving image marketer for pay and free TV stations.
The advertising market in Germany is growing continuously. In 2013, net advertising revenues in the TV sector totaled around EUR 4.3 billion, an increase of around EUR 0.5 billion since 2009 (source: PWC Media and Entertainment Outlook 2014-2018). Goldbach also expects further growth in the TV and moving image market for 2014 as well as for the following years. Against this backdrop, Michi Frank, CEO of the Goldbach Group, explains the market expansion in Germany: "Following the targeted portfolio streamlining in Germany and abroad, we are continuing to expand where we can combine growth with profitability."
