Last but not least: Pampering under Attack
Cats wouldn't just buy Whiskas—they'd also help design Whiskas ads. If you let them, that is. That's exactly what happened in England.
"Temptations" is the name of a cat snack line from Whiskas. The name says it all: cats can't seem to resist this temptation. Presumably she calls Qualipet that's why "Verwöhnerlis" - a word creation that even non-cat owners should have heard once. The outside-crunchy-inside-soft principle also seems to go down extremely well with house cats. So well, in fact, that cats are more than happy to eat the packaging bags instead of waiting for humans to hand over the pampered treats in a well-rationed manner. Not an advertising promise, but reality - as advertising shows us. The London agency Adam&Eve DBB let hungry cats loose on Temptations bags and used the results for a poster campaign. The result is a rather expressive subject matter that leaves no questions unanswered. And if they do, they are answered in the accompanying making-of film, which is accompanied by remarkable music. (hae)
