Marketing Trophy 2015 - The nominees
The Marketing Trophy is awarded annually by Swiss Marketing, the largest professional organization for marketing and sales. An interdisciplinary jury of experts headed by Peter Felser nominated the eleven projects for the trophy.
Nominated in the categories Large companies, SME and Non-profit organizations:
| Category large enterprises |
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BMW (Switzerland) AG Project: BMW i3: Launch of a new vehicle concept Involved agencies: |
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CSS Insurance Project: Holistic brand and customer experience management Involved agencies: |
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Geberit International AG Project: The Geberit AquaClean Feeling Agency involved: |
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Mazda (Suisse) SA Project: Voilà ma Suisse Agency involved: JWT/Factory |
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UBS AG Project: UBS: The path to becoming Switzerland's leading multi-channel bank Involved agencies: Alpha 245 |
| Small and medium-sized enterprises category |
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Sport Holiday Resort Fiesch Project: Sport.info Agency involved: Indual |
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Stöckli Swiss Sports AG Project: The lightest bike in the world Agency involved: Serviceplan Suisse AG |
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Swiss Bankers Prepaid Services AG Project: Travel Cash - The travel money Agency involved: Contexta AG |
| Category Non-Profit Organizations |
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DUCK RACE ZURICH Project: Duck Race Zurich Consulting company: Cancer League of the Canton of Zurich |
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Schtifti Foundation Project: GORILLA Agency involved: Kreienbühl and Vogler |
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Foundation SOS Children's Village Switzerland Project: Cell phone collection campaign for SOS Children's Villages Involved consulting: Heimat Werbeagentur GmbH Zurich |
