Start-up company launches "Zurich In Your Pocket"
On October 1, the English-language city guide «Zurich In Your Pocket» will be published for the first time. It provides information about the city to Zurich’s business and leisure visitors.
The man behind the new printed city guide is Lukas Füglister. The 33-year-old young entrepreneur has founded a company specifically for this purpose and recently acquired the license to publish the In Your Pocket Guides in Switzerland. In Your Pocket City Guides are already available in more than 50 cities in 23 European countries.
The concept is very simple, according to a press release: people who have lived in a city for a long time and therefore know it inside out write and produce the city guides on site. This gives travelers first-hand information and tips. And because In Your Pocket Guidebooks are published six times a year, they are always up to date. In Your Pocket Guides are mainly distributed in hotels and are financed by advertisements. All information can also be found free of charge on the Internet and the latest guides can be downloaded as PDFs.
The concept is very simple, according to a press release: people who have lived in a city for a long time and therefore know it inside out write and produce the city guides on site. This gives travelers first-hand information and tips. And because In Your Pocket Guidebooks are published six times a year, they are always up to date. In Your Pocket Guides are mainly distributed in hotels and are financed by advertisements. All information can also be found free of charge on the Internet and the latest guides can be downloaded as PDFs.
