Jung von Matt/Limmat: 100 years of life

In November 2014, the Swiss life and pensions specialist had matched three centenarians with three newborns. Since Sunday, Swiss Life has been acting as the official sender of the project. The next phase of Swiss Life's new campaign will begin before the end of January. The background to these encounters is the statement by demographic experts that every second newborn born today will live to be over 100 years old. A longer life affects us all. And yet: the steadily increasing life expectancy still has little influence on our behavior. As a life and pensions specialist with over 150 years of experience and the inventor of voluntary life and pensions, Swiss Life is ideally placed to initiate the public debate.

As part of the "100 Years of Life" project, Swiss film director Alain Gsponer ("Heidi," "The Grüninger File," "Lila Lila") used two cameras to capture the magical moment when a century of age difference meets. The results are touching images of Rosa and Nayana, Reine and Leonie, and Karl and Flavio. The three TV spots have been running on TV since December 28, 2014, and initially gave room for speculation. This is because the trailers consistently refrained from using a sender, as the Swiss population was supposed to engage with the socially important topic of "living longer" regardless of the context of a brand. Only the URL Welivealwayslonger.ch was superimposed. Parallel to the TV launch, megaposters and eBoards were set up in five Swiss cities. On the website, people can find out their life facts in a playful way. Since the start of the campaign, the website has received over 60,000 hits and 50,000 generator queries. The films have been viewed a total of over 180'000 times.

Since January 11, 2015, Swiss Life has been appearing on TV, in print, on the web, and on megaposters as the official sender of the "100 Years of Life" project. The next phase will follow before the end of January.

The Swiss Life films on Youtube:

Karl meets Flavio:

Reine meets Leonie:

Rosa meets Nayana:

Responsible at Swiss Life: Elke Guhl (CMO Switzerland); Stefan Erhart (Head of Brand Management) Martin Läderach (Head of Communications Switzerland); Eliana Wüst (Head of Digital Experience). Responsible at Jung von Matt/Limmat: Alexander Jaggy (executive creative direction); Samuel Christ (creative direction); David Hanselmann (art direction); Mateo Sacchetti (text); Tanja Jablanovic (graphics); Deborah Herzig and Sarida Bossoni (art buying); Simone Jehle, Sebastian Suter and Jasmin Schmid (consulting); Maurice Haas (photography); Pumpkin Film (film production); Alain Gsponer (direction); Jan Mettler (camera); Great Garbo (composition); Jingle Jungle (sound studio); Caroline Nünlist (Zip Media). Responsible at Jung von Matt/Next: Markus Schärer (Executive Digital Director); Sam Sherbini (Consulting); Marco Zimmerli (Creative Direction); Andrea Klainguti (Screen Design); Jonas Grümann and Raphael Prader (Technology). Responsible at Jung von Matt/Public Relations: Cyrill Hauser, Joël Frey and Philipp Bühler (PR, Content and Social Media).