Luxury real estate gold-plated
Eidenbenz / Zürcher designed the branding for the exclusive Residenza Parco d'Oro development in Ascona and implemented it with gold-infused imagery.
"The art of beautiful living" combines the unique location, the Mediterranean landscape and the high-quality architecture to create a brand. The Residenza Parco d'Oro presents itself with an architectural logo, gold-infused imagery and matching stories - both digital and printed. The information is embedded in the brand world in the same way that the houses nestle against the hills of the former vineyard, according to a press release issued on Thursday.
If you would like more than the printed contents of the brochure, you can book an apartment in the interactive tour celebrate. Eidenbenz / Zürcher accompanied and executed the project from naming to implementation of the communication media. The services include the strategy, conception and implementation of branding, mailings, brochure PR and advertising campaign as well as the Internet presence.
Responsible at Swiss Finance and Property Investment: Thomas Prajer (Head of Direct Real Estate). Responsible at Eidenbenz / Zürcher: Oliver Eidenbenz and Daniel Zürcher (art direction), Adrian Hanselmann (strategy/concept), Bernd Hacker (programming); partners: Raumgleiter (architectural visualizations); Ammann/Siebrecht (photography).
