New brand ambassador for Panolin
Giulia Steingruber becomes the oil manufacturer's new brand ambassador for 2015/2016.
The 20-year-old from eastern Switzerland is an international star in artistic gymnastics and currently one of the most successful Swiss top athletes. Precision, passion and the constant drive to improve are the core elements of this commitment, according to a press release issued on Thursday. In addition, the leitmotifs "Masterful in artistic gymnastics" and "Masterpieces in oil" are a perfect match.
On December 23, 2014, four days after the staff were informed at the Christmas dinner, Giulia visited the oil manufacturer Panolin's plant in Madetswil and was able to get an impression of her new partner. "It was unbelievable to see how well-positioned and friendly the Panolin employees are. I could feel the joy of working together through and through," is how Giulia described her experience after the tour.
The Swiss family business Panolin will be using Giulia Steingruber over the next two years for communication and brand strengthening. The young top athlete will be live at the Panolin stand on the second press day of the Geneva Motor Show. "We are really looking forward to working with Giulia and are proud that she has placed her trust in our company," says Silvan Lämmle, CEO of Panolin.
The partnership was brokered by sportsemotion.
