Swiss media mix up Twitter charts
The Twitter accounts of the Swiss media are growing remarkably fast and are making up places in the German-language Twitter charts of the portal Meedia.de.
"In Switzerland, Twitter seems to be booming" - this is the finding of author Jens Schröder, who has been analyzing all media industry figures for the industry portal Meedia.de since 2008. "For months, various Swiss media have been among the biggest winners in the Twitter charts."
For example, the 20 Minuten account gained 9.1 percent of followers in December. The top-ranked Swiss medium is now in 50th place. The NZZ also has an above-average growth rate of 7.3 percent (54th place), while SRF 3 and SRF News are growing by 10.2 and 10.3 percent respectively (93rd and 95th places). However, Blick made the biggest leap forward: With 11.6 percent more followers in December, the largest paid newspaper climbed from 92nd to 83rd place. The in-house free paper Blick am Abend also increased its followers by 9.5 percent.
Prosieben continues to lead the list with over one million followers, followed by Bild (678,000 followers) and Spiegel Online (612,000). The best-placed Austrian media title is Der Standard in 73rd place. The ranking also includes accounts of TV shows and blogs. (hae)
The Top 100 of the Twitter charts (as of January 2) can be found on Meedia.com
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