Schaerer and Partner tattoos Gölä

In the future, Radio Argovia will rely on the cooperation with the agency Schaerer und Partner, which is responsible for the new appearance. On January 5, 2015, the campaign for the new appearance of Radio Argovia will start, among other things with advertisements, posters and a TV spot; in it, the dialect rocker Gölä plays a central role. The Bernese artist tattoos himself with the new Radio Argovia logo and stands by it. The visualization of the new appearance uses cheerful, bright colors. The TV spot was produced by Maybaum Film, Baden. With 40 employees and around 230,000 listeners, Radio Argovia is entering the next quarter century with fresh vigor.

Responsible at Radio Argovia: Roland Baumgartner (overall responsibility), Marco Kugel (project management), Nicole Meier and Angela Jacoma (project coordination). Responsible at Schaerer and Partner: Andi Schaerer and Marco Canonica (overall responsibility), Patrick Crivellari (art director and project management), Aline Humitsch (graphics), Sarah Sorge (online), Melanie Vogt (project coordination). Responsible at Maybaum Film: Laurent Ulrich (director), Michel Frutig (production manager), Simon Huber (DOP), Julian Bhorania (sound), Daniel Wyss (editor), Roger Sommer (color grading).