Scotti: POS campaign for La Zoupa
The Scotti agency has created various point-of-sale designs for La Zoupa's ready-to-eat meals.
According to the press release, La Zoupa is the highest culinary art for warming up. The range includes 30 soups and stews. La Zoupa cooks everything itself. According to home recipes and using only fresh ingredients. The only preservative La Zoupa uses is ice. The ready meals are freshly prepared and flash-frozen. For all those who pay attention to healthy eating and want to eat something good quickly. La Zoupa is available in the freezer section of selected grocery stores. The Scotti advertising agency has now produced a series of new POS posters to increase presence and awareness at points of sale.
Responsible at La Zoupa: Ivan Scotti. At Scotti advertising agency: Patricia Meneghin, (consulting); Sandjay Deng (art); Peter Rettinghausen (CD and text).
