Leo Burnett promotes special edition of Woz
On December 18, the "Wunsch-Woz" will be published—an issue to which the readers of the weekly newspaper Woz have made a significant contribution. Leo Burnett is handling the campaign.
Over the past few weeks, readers were able to provide input for the articles in the special issue, resulting in around 350 suggestions for the attention of the editorial conference. The last Woz issue of 2014 contains 54 contributions, all of which are based on reader input. The spot also makes it clear that the Wunsch Woz is a joint effort by many people: the music duo Whistler & Hustler composed a piece especially for the film that brings true teamwork to life. The spot will be shown in several art house cinemas in German-speaking Switzerland and distributed via social media.
The campaign can also be seen as an advertisement in the NZZ, the Tages-Anzeiger and the Work newspaper.
Responsible at the weekly newspaper: the collective of the Woz. Responsible at Leo Burnett Switzerland: Pablo Schencke, Johannes Raggio (Creation), Fernando Gort (Consulting), Erasmo Palomba (Art Buying), Whistler & Hustler (Composition), Filmgerberei (Production), Jingle Jungle (Sound)
