To the point: Let us be merry and bright
Every year, *Werbewoche* treats its readers to its creative ranking in its final issue before Christmas.
This year, Jung von Matt, Leo Burnett and Publicis Werbeagentur share the podium. Congratulations - in dulci jubilo - to the other seven top agencies as well!
Tomorrow, children, there will be somethingis what some people at and from the NZZ must be thinking. First the "old aunt" closes her printing plant in Schlieren, and then the fuss about the editor-in-chief: Spillmann leaves, Somm doesn't come after all, Blocher has "no appetite for the NZZ. The flagship lurches on the high seas without a captain; a ship comes loaded - and no one wants to sail it ...
Come, O ye faithfulis what one might call out to Der Spiegel. Anyone who still believes that print and online can go hand in hand here should step into the front row. Wolfgang Büchner, the ousted editor-in-chief, has failed in his goal of getting 400 petrified print journalists to join forces with their online colleagues. Regardless of whether Büchner acted cleverly or without tact: He was right about the need to bring print and online closer together. Now, award-winning journalist Klaus Brinkbäumer is taking the reins. The only problem is that anyone who can write can't necessarily run a newspaper. And in the right direction, too.
Last Christmas was the message for "Wetten dass ...?" last Saturday. 9.27 million fans gave the show its final farewell. With that, a format that for so many of my generation stands for cozy, long Saturday evenings in front of the TV, freshly bathed in terrycloth pajamas, says goodbye. Honestly: Haven't you at least once dreamed of becoming the competition king with some absurd bet? Out. Gone.
What does it mean - and above all: What can we do about it? 2014 was a bad year for media professionals: 66 journalists were killed worldwide, 119 were kidnapped, and attacks are becoming increasingly brutal. This is reported by Reporters Without Borders. Journalists are particularly at risk in Syria, Gaza, Ukraine, Iraq and Libya.
Ensemble, my ass Silent night! We celebrate Christmas with friends from Migros. The retailer has landed a super coup with its Christmas charity song. Gilbert Gress and well-coiffed singers such as Luca Hänni, Francine Jordi, Pepe Lienhard, Noëmi Nadelmann, and Pippo Pollina Christmas song their way to No. 1 in the Swiss singles charts - placing Migros there as the first brand ever. A historic step in terms of marketing. Too bad Coop sent its organic song soaring in 2012 without a label.
Wake up, the voice calls us - There is a lot to do in 2015. But now we are allowing ourselves a Christmas break. The next printed Werbewoche will appear on January 16, 2015, and Werbewoche.ch will provide you with fresh news from January 4, 2015. Thank you for your loyalty and Merry Christmas everywhere.
Anne-Friederike Heinrich, Editor-in-Chief
[email protected]
