Maybaum Film combines slam poetry and image film

Many companies claim to be innovative and to try out new things. But only very few of them actually put this into practice. So it's all the nicer when the client, agency and production company then agree and actually break new ground together. The building envelope company Wyder, at home in Sins in the Oberfreiamt, decided to stay true to its philosophy in the production of its first corporate film. So the idea was born to produce a slam portrait instead of a classic image film.

From the pen of Bernese slam poet Remo Zumstein sprang the short story with wit and wit, with heart and feeling, and yet with the most important information about Immerwyder's activities. To recite the text, Zumstein then climbed on stage himself - in the presence of Wyder employees, customers and family.

The live images from the event were supplemented with shots from various construction sites. This is how poetry meets craftsmanship. The sweat of the spotlight on the sweat of the gas burners. And the viewer learns in words and pictures about the green soul of the company, about perfection in craftsmanship and the high demands on aesthetics, form and material, which are always implemented at ImmerWyder.

Responsible at Immerwyder: Max and Ursi Wyder. Responsible at Küttel Laubacher advertising agency: Daniel Küttel and Simon Huwiler. Responsible at Maybaum Film: Michel Alraun (producer), Michel Frutig (director), Lilith Verny (idea/concept), Stephan Huwyler (DoP), Daniel Wyss (post-production), Margrit Hänni (graphic design). Texted and spoken by Remo Zumstein.